Feb 18, 2025—While schools shut down NIL collectives, Georgia is going bigger—keeping Classic City Collective and shifting Tanner Potts from the athletic department to CEO. The goal? Push past the $20.5M NCAA revenue cap with brand-backed NIL deals. With new rules banning pay-for-play over $600, Georgia is betting on sponsorships to keep top recruits. While others retreat, Georgia is licensing to outspend, out-recruit, and dominate in the new NIL era. MORE
Georgia Bulldogs mascot UGA during the NCAA football game | Cal Sports Media/Alamy
Feb 19, 2025—With college sports set for a financial reset, Kentucky isn’t waiting. Senate Bill 3, led by Senate Majority Leader Max Wise (R-Campbellsville), revamps NIL laws to align with the $2.8 billion House v. NCAA settlement. The bill greenlights direct athlete payments, allowing schools to allocate $20-22M annually in revenue-sharing by 2025-26. It also opens new NIL revenue streams, letting universities sublicense athletes' NIL to third parties. With legal protections and an emergency rollout provision, Kentucky is moving fast to ensure its schools stay ahead in the race for top talent. MORE
Feb 19, 2025—Blueprint Sports is taking over the NIL game, acquiring SANIL to form a $100M+ powerhouse supporting over 25,000 athletes across 70 schools. The two agencies delivered $108M in NIL payments in 2024 alone, solidifying Blueprint as the top NIL revenue and data solution for college programs. With House v. NCAA changes looming, this move lets schools maximize revenue-sharing, supercharge corporate NIL deals, and harness analytics for a recruiting edge. CEO Rob Sine calls it a game-changer, as Blueprint cements itself as the dominant force in college sports NIL. MORE
